Slicked up and dressed to the nines Chow Yun-Fat’s surprise stroll down the catwalk was a fantastic way to celebrate his new role as the first Asian celebrity brand ambassador for Hugo Boss in Asia.
Surprised? Chow Yun-Fat’s reputation in Asia is as perfect as his silhouette for the luxury line Boss Selection.
Coming off their 30-year run in Asia president and CEO of Hugo Boss Asia-Pacific, Gerrit Ruetzel remarked, “He possesses not only immaculate style and class, but also the confidence and charisma of a man of distinction. He is the true embodiment of the spirit of the brand.”
With the world highly focused on the Asian market, the move was a Hugo Boss no brainer. Chow Yun-Fat: the new brand ambassador.
Good luck Chow Yun-Fat we know you’ll represent us well!!
Catch the entire Hugo Boss Fall/Winter 2012/2013 fashion show in 3D below!