Call it sleezy. Call it opportunistic. Call it cheesy. Call it marketing.
Yes, this post’s strength is anti-aphoristic, poor tries for the typical poet.
Nonetheless, the Miracle Whip non-profit parody highlights an out-of-the-box approach, attempting to arrest a target audience’s emotional currency: to get everyone to sympathize through humour.
Makes sense doesn’t it?
Here we have Miracle Whip — a “smooth tangy coolness cream” known for being an affordable alternative to salad dressing formulated by Kraft in 1933 — trying to shed its unhealthy image using a formula mainly used in a PSA campaign.
But is Miracle Whip really that bad?
Exactly!
The campaign does a wonderful job at making us think otherwise.
The hilariously packaged campaign stars celebrities such as: Wynonna Judd; Jeffrey Tambor; Michael Ian, each spot pleads viewers to sign the pledge like they did: A pledge that gives you a “one table sppon = 70 calories” statistic.
Watch the video and decide for yourself if this ad does the trick.
Do you eat Miracle Whip? What do you like to put on your salad?
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