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As the daily deal business model matures, new daily deal challenges emerge.

Today, the major difficulty daily deal business owners have — including the big boys who shall remain nameless — is continuously improving or maintaining high-quality merchants.

According to Yelp, the big G saw a 10% decline in quality merchants in the past 4-months.

Now if the big G finds problems retaining high-quality merchants, how can your small daily deal startup deliver the goods?

How can you deliver what people want to buy?

How can you get from “Drought City” to the lush oasis, the watering hole where all of your meat and vegetation migrate and grow?”

Below, GoBabu has highlighted three marketing secrets — which have worked for us in the past — that guarantees to get you more daily deal sales.

Get ready…

Offline

If you don’t know where your target audience hangs out beyond the digital world, do your research and go to the marketing watering hole in person.

These days, many businesses today see social media and online strategies is the end all be all of business and marketing. This isn’t the case.

Social media and online strategy is just another platform or “watering hole” which offers yet another opportunity for marketers to exchange goods and services and build good old fashion emotional currency: Branding.

Does your niche audience hang out at trade shows? Concerts? Cafes?

Find out where they hang out, correspond with the organizers, and show up accordingly. Get your team there in-person and engage at events or hot spots and start building relationship with both your merchants and your target audience.

From there, start collecting those emails…The daily deal business model is all about the email list!

Optimized Website

Indeed, search engine optimization (SEO) is a buzzword thrown out all willy-nilly; but do people actually know how to execute SEO best practices?

The number one misconception of SEO is that you need to be technically inclined — please cry fallacy.

The best approach to SEO is one that is holistic.

Yes, use both PPC and Organic campaigns to start out, target desired keywords on page and off; in this case, “local daily deal(s),” “local restaurants,” “local spas,” and you get the gist.

Incorporate these keywords into your title tag, meta tags, images, videos and be sure to create fresh 100% copywriting for each daily deal.

Google penalizes websites for ‘Copying and Pasting.”

Be sure to start a blog and target your keywords without compromising engaging content; generating your own content marketing strategy, ultimately luring more traffic. When you produce relevant content, you’ll give yourself an opportunity to engage with your target audience.

As soon as your audience mentions, or comments, it’s your chance to shine and serve value to your customer; maximizing user experience.

Products are Hot

In mid-April daily deal company 1-day.co.nz offered a simple daily deal on dried goods. Because of this daily deal, their website saw an average of 1-million hits a day and 27, 000+ sales.

In times of the world economic downturn since the Great Depression, people want items and products that they can use.

In the GoBabu experience, the GoBabu target audience has gobbled up on amazing local restaurant deals in the Mississauga Area; where our main followers go to eat food and purchase high quality products.

A good idea would be to contact your local grocery store, convenience store or coffee shop, work out reasonable percentiles and drive both traffic to merchant and daily deal websites.

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