If you are in the Daily Deal business, you might want to listen in.
Documented and delivered for your eyes to see, we have the live panel of last month’s Daily Deal Media Conference in Chicago, starring head honchos: Mark Donahue of TripAlertz; Ben Black of Akkadian Ventures; Jay Turo of Growthink; Chuck DelGrande of McGladrey Capital Markets.
The conference was moderated by Dealfind’s own Gary Lipovetsky who serves insightful questions up for the “Big Boys” to knock down.
With 370 Daily Deal Startups in North America alone, many would-be Daily Deal entrepreneurs face a saturated market.
However, despite the slim odds of one becoming the next successful carbon copy of “Groupon” or “LivingSocial” or any of the rest of North America’s 370 Daily Deal websites, there is hope: Niche! Niche! Niche!
Some of the major snippets in the video were:
“…Only a handful of investments and funding are being put into play today…The sector of Daily Deals is limited.”
“…It’s all about playing the niche markets…”
“…Daily Deals is looking to be beyond eCommerce…And more about marketing and branding…”
“…If you are going to do it the same way as Groupon and LivingSocial did it….then it will not be sustainable..”
“..It’s about the niche plays. To be a all purpose living general competitor of LivingSocial and Groupon is a death wish..”
“…The next hot niche? A Daily Deal Media Provider. Someone who is building a brand around research and analytics for that space…and something…once you’ve built it…you are leveraging all of Groupons and LivingSocial’s marketing budget… attracting interest to that space and you as a service provider are benefiting for that…”
For more riveting soundbites from the 2011 Daily Deal Conference panel hit play and let us know what you think in the comments section below or our Facebook fan page.